About The Friendly Brands
We are a division of Protegy Trading, based in Aruba. For years, we've been distributing trusted European brands to retailers and pharmacies on the island. Now, we're expanding those same brands across the Dutch Caribbean — and making it easier than ever for stores to access them.
How We Work
Many of the products we sell through Protegy Trading in Aruba, we also hold exclusive distribution rights for across other Caribbean islands — primarily the Dutch Caribbean.
Our model is simple and efficient: we work Ex-works, but we make sure your products are delivered to your freight forwarder in the Netherlands. We have broad experience with this process and will assist in maximizing containers or pallets.
The biggest benefit? You can mix several brands onto a single pallet. That means you can add many brands to your supermarket or store right away — no need for full containers. We'll help you optimize the pallet space as much as possible.
Currently Serving
Botika di Servisio
Curaçao
Service Drogist Bonaire
Bonaire
NSAM Marketing Ltd
Trinidad
Your store could be next
Get in touch today
Why Work With Us
Caribbean Expertise
Deep understanding of the Dutch Caribbean market, import regulations, and consumer preferences across Aruba, Curaçao, Bonaire, and beyond.
Strong Relationships
Long-standing partnerships with brand owners in Europe and retailers across the Caribbean. We are a bridge between two worlds.
Growth-Focused
We don't just deliver products — we help partners grow by recommending the right mix of brands for their specific market.
Hands-On Service
Small team, big commitment. You'll always deal with people who know your account, your market, and your goals.
Let's Build Something Together
Whether you're looking to add a single brand or build an entire product range, we're here to help you succeed in the Caribbean market.
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